ADOBE AUDIENCE MANAGER
Data management is changing. It’s just the way the cookie crumbles.
As data collection and management continue to evolve, Adobe has you covered — yesterday, today and into a third-party cookieless tomorrow.
Technology is moving forward. Your strategy should be too.
Adobe has always been a leader in data management platforms and Adobe Audience Manager has been crucial for connecting data and creating marketing opportunities.
Now Adobe is leading the way as we enter a world with fewer third-party cookies and more focus on privacy and personalised experiences. Introducing Adobe Real-Time CDP, the advanced customer data platform (CDP) that connects known and pseudonymous data to create real-time, unified profiles ready for cross-channel activation — plus so much more — letting marketers continue to find and reach customers even as third-party cookies crumble.
Here’s a peek at what Adobe Real-Time CDP can do.
Data strategy transformation
Use anonymous and known identifiers from first- and third-party sources to build a data management programme without third-party cookies.
Robust customer profiles
Use streaming data to build real-time consumer or account profiles that update automatically — all while maintaining privacy-ready status.
Activate real-time B2B and B2C profiles instantly across channels and touchpoints — from social media and CRMs — to your proprietary platforms.
Give teams peace of mind and access to the data they need with configurable and customisable security tools.
AI and machine learning
Develop similar audiences and raise propensity scores with AI and machine learning (ML) for better customer behaviour insights.