Report

Adobe Recognised as a Leader in the Forrester Wave™ Report.

Adobe Recognised as a Leader in the Forrester Wave™ Report marquee image

Learn why we believe Adobe Real-Time Customer Data Platform is redefining data management.

Adobe was named a Leader in The Forrester Wave™: Customer Data Platforms for B2C, Q3 2024 report. Read the report to learn how Adobe:

  • Excels at data governance through policy management functionality, targeting anonymous audiences for acquisition programmes, journey orchestration and integrations for insights endpoints.
  • Extends beyond traditional use cases into areas like messaging into paid media, data collaboration and measurement.
  • Supports its offering with an extensive partner ecosystem.
  • Is the best fit for firms that require journey orchestration and personalisation across customer engagement touchpoints.

The Forrester Wave Customer Data Platforms For B2C Q3 2024 chart

Marketo Configurator Monday, November 25, 2024 at 17:07
Title
Description
Please share your contact information to get the report.
Success Type
section
Success Section
form success
Success Content
Thank you. Your report is ready below.
style
xxl spacing, two-up, resource-form

The Forrester Wave™: Customer Data Platforms For B2C, Q3 2024

Read the report

style
L spacing, hide block, form success
https://main--bacom--adobecom.hlx.page/fragments/resources/cards/thank-you-collections/rtcdp
See all resources
cardTitle
Adobe named a Leader for B2C Customer Data Platforms.
cardDate
2024-10-23
cardImage
Adobe named a Leader for B2C Customer Data Platforms card image
CardDescription
Adobe has built an expansive CDP for the entire marketing lifecycle and has been recognised by Forrester Research. Check out the Forrester Wave: B2C Customer Data Platforms 2024 report to learn more.
primaryTag
caas:content-type/report
Tags
caas:content-type/report, caas:products/adobe-real-time-cdp, caas:topic/analyst-report