Meeting the needs of a growing city
Residents of the Mile High City—Denver, Colorado—love their town. The city’s booming economy and proximity to the Rocky Mountains are just two reasons why Denver has become one of the fastest-growing cities in the United States.
The City and County of Denver wants to make life better for residents, current and future, as it continues to grow. This means making every interaction with the government quick and easy, whether people want to look up event schedules, request a permit, sign up for the composting program, or adopt a pet from a city shelter. Today, that means taking advantage of digital channels to inform constituents and help them access services online.
“We aim for a service-oriented approach in everything that we do at the City of Denver,” says Chad Menard, senior web administrator for the City of Denver. “The goal is to create empowering online experiences for constituents. Whether it’s through the City of Denver website, social media, or newsletters, every department needs to communicate and work with the public through digital channels.”
Given the city’s commitment to providing excellent services across all departments, from the Division of Motor Vehicles to Parks and Recreation, teams in Denver wanted tools to streamline creating and delivering high-quality digital information and services. With that in mind, the city adopted Adobe Creative Cloud apps to help employees city-wide to serve the public through professional, well-designed communications.
Taking services online
As the city’s most significant digital services and marketing platform, the City of Denver website is often where constituents look first when they have questions or want to connect with government services. Many department heads and program managers are turning to web administrators to help create landing pages, microsites, and web pages that support their initiatives and get vital information in front of the public.
The City of Denver recently switched to Adobe Experience Manager, an Adobe Marketing Cloud solution within Adobe Experience Cloud, to improve creating and delivering website content. With Adobe Experience Manager Sites as the content management system, web authors can quickly create modern webpages optimized for any size screen.
While Adobe Experience Manager streamlines website creation, Menard and other web administrators use Adobe XD when prototyping website and landing pages. Starting with Adobe XD templates that mimic the website layout, web administrators can quickly build out interactive prototypes of websites and landing pages and share them with department heads or program managers.