Make your data do more with intelligent commerce.
With stiff competition and tight margins, you need the ability to identify your most profitable customers and build meaningful experiences for them. When you use business intelligence tools and data analytics, you gain valuable insights into their behaviours that can help you to deliver on the promise of personalisation.
Adobe intelligent commerce harnesses the power of your database along with your other systems. This means you can see product response metrics, shoppers’ channel usage and other insights that accelerate smart, data-driven decisions.
To help you to find the best avenues to deliver relevancy and personalisation, you can measure and analyse key attributes across the customer lifecycle, including:
- Browsing habits
- Purchasing history
- Average order value
- Social media engagement
Using your data to enhance segmentation, fine-tune marketing and identify your most profitable customers also lets you maximise your impact — by targeting the right customers with the right products at the right time.