With Marketo Engage, Algonquin College has gained deep, actionable insight that enables precise measurement of which campaigns are most valuable in terms of closed business. In addition, they now have an understanding of what is required to move perspective students from consideration to buying.
As a result, they have improved deal flow and are able to move prospects through the buying cycle faster. In fact, the College has increased click- through rates to over 10% in some cases, improved lead generation by 71% year-over-year and increased sales by 18%. They have accomplished all this while lowering the cost of distribution and marketing, which has allowed print fulfillment costs to drop by 50%. Finally, their ability to measure ROI has dramatically improved with Marketo Engage, allowing marketing to take a leadership role in driving higher revenues.