Saving days by reaching all exhibitors at once
One important job for sales representatives is rebooking current exhibitors for future exhibitions. There are many exhibitors who want to return to an exhibition year after year to network with fellow professionals and share their latest advances, projects, and discoveries. Previously, dmg events sales representatives would handle much of the rebooking during the exhibition, but this required a great deal of time to hand out and collect contracts on the show floor.
Conga Composer works with Adobe Sign and Salesforce to draft and send hundreds of contracts at once with minimal effort. Conga Composer pulls information from the current exhibitor’s Salesforce records into electronic templates. Since sales representatives are using electronic templates instead of pre-printed forms, the terms and conditions are always consistent and up-to-date for all exhibitors.
With Adobe Sign, Salesforce, and Conga Composer working in tandem, sales representatives can send hundreds of custom contracts in hours versus having to spend several days drafting and sending contracts one by one. “Conga Composer enhances our Salesforce and Adobe Sign workflow by eliminating days of administrative time for our sales representatives,” says Taylor. “We can complete next year’s rebooking process even before this year’s event starts, giving sales representatives more time to connect with exhibitors and sponsors during the event.”
Having achieved greater productivity for the sales team, dmg events is looking at expanding its use of Adobe Sign to other areas, such as signing the standard waivers given to speakers at conferences.
“Working with Adobe Sign, Salesforce CRM, and Conga Composer reduces work for sales and provides a smoother and error-free experience to our exhibitors,” says Taylor. “We’re dramatically benefiting on both sides, which is a huge win for dmg events.”