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Lead Nurturing & Management
Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations.
Go beyond marketing to create account-based experiences (ABX) by partnering with sales to engage key, high-potential accounts and measure your success.
Use machine learning and predictive analytics to automatically put the most relevant content in front of each buyer across channels.
Engage with your leads and accounts by delivering personalized messages and content across every channel, including email, mobile, and more.
Integrated Sales Applications
Better align marketing and sales to engage the high-priority accounts by tapping into better visibility, insights, templates, and sales playbooks.
Marketing Measurement and Attribution
Understand, prove, and optimize your marketing impact with comprehensive campaign performance and attributed revenue analytics.
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Source | Disclaimer
To reimagine B2B experiences, you need to take your campaigns to the next level. Learn why Gartner named us a Leader in lead management across the industry.
CenturyLink used Marketo Engage to increase marketing-qualified lead volume from 100 per month to over 2,000.
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Marketo Engage helped Schwab Advisor Services transform their marketing to close deals over $100 million and increase engagement rates by 500 per cent.
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CenturyLink used Marketo to increase marketing-qualified lead volume from 100 per month to over 2,000.
Marketo helped Schwab Advisor Services transform their marketing to close deals over $100 million and increase engagement rates by 500 percent.
*Gartner Magic Quadrant for CRM Lead Management, Ilona Hansen, Jason Daigler, Julian Poulter, Noah Elkin, 12 September 2018.
This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Adobe. GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the US and internationally and is used herein with permission. All rights reserved Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organisation and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
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