CX strategies for CPG companies in 2025

As consumer expectations evolve and operational costs rise, Consumer Packaged Goods (CPG) companies must embrace innovation to stay competitive and drive growth.

In this report, we highlight key strategies for 2025 — from hyper-personalization at scale to direct-to-consumer transformation and AI-powered customer engagement. Explore how forward-thinking brands are building deeper relationships, enhancing loyalty, and shaping the future of consumer experiences.