The untapped value of generative AI in the eyes of consumers

There is a wide consensus among Asia Pacific marketers that generative AI is adding value for customers. The question is - do consumers agree?

According to Adobe’s State of AI-driven Customer Value research, the answer varies greatly across India, Australia and Japan. As more brands embed generative AI into their customer experiences, the research reveals insights on the met and unmet value it can deliver, including:

• How well marketers and consumers think generative AI is being used in customer experience
• Where consumers see untapped opportunities for generative AI to add more value
• How generative AI is already enhancing online shopping and travel, and which applications excite them most