Webinars

2023 APAC Digital Trends Revealed

Price: Free

Length: 50 min

The pace of digital transformation will continue to increase in 2023, as organisations worldwide find themselves at the centre of a digital-first economy.

This event is the unveiling of the '2023 Digital Trends: APAC in focus' report from Adobe. Adobe executives and industry leaders will discuss the biggest digital trends impacting businesses today and strategies for success.

 

The report will delve into several critical topics including:

• What personalisation looks like in evolving B2C and B2B customer journeys.

• The next phase of cookie-free customer experiences.

• How the metaverse will impact marketers, IT, and other professionals.

• How businesses are optimising their content supply chain.

The 2023 Digital Trends Report from Adobe and eConsultancy, now in its 13th year, has become a trusted source for the insights that businesses need to develop effective digital strategies. Based on a survey of more than 10,000 business leaders worldwide, it pulls into sharp focus the highest impact trends, latest capabilities, ever-present challenges, and emerging issues.

 

Event speaker

Speaker - Anil Chakravarthy

Anil Chakravarthy

President and GM of Digital Experience Business and Worldwide Field Operations
Adobe

Anil Chakravarthy drives the vision and operations for Adobe’s Digital Experience business, one of the world’s largest SAAS businesses and the leader in the Customer Experience Management (CXM) category.

Anil Chakravarthy drives the vision and operations for Adobe’s Digital Experience business, one of the world’s largest SAAS businesses and the leader in the Customer Experience Management (CXM) category. He brings decades of product innovation and industry expertise to this role, leading strategy, product management, engineering, and marketing for Adobe Experience Cloud. He is also responsible for Adobe’s worldwide field operations, leading the global enterprise sales organisation and customer success functions as they support brands in navigating digital transformation.

Speaker - Scott Rigby

Scott Rigby

Chief Technology Advisor &​ Principal Product Manager​ for Enterprise Solutions, JAPAC
Adobe

Scott Rigby has over 20 years of enterprise experience providing strategic advice to C-suite and senior executives in the areas of digital transformation, strategy, marketing, innovation, organisational change and cloud computing.

Scott Rigby has over 20 years of enterprise experience providing strategic advice to C-suite and senior executives in the areas of digital transformation, strategy, marketing, innovation, organisational change and cloud computing. Scott has advised a broad range of customers (>300 in Asia Pacific) and industries from finance through to retail, media, telecommunications, automotive and high-tech. Examples include Telstra, Citibank, Samsung, Disney, Westpac, L’Oreal & Etihad Airlines. He is skilled in helping organisations reimagine and transform their customer experience, employee engagement, business models, processes and operations, by understanding the opportunities and challenges that new technologies (automation, AI, robotics, IOT, etc.) can have on businesses, their culture, their customers and the world of work.

Speaker - Harri Nicholson

Harri Nicholson

Strategist
eConsultancy

Harri Nicholson is a marketing and CX strategist. Having started her career in major media houses, Harri now works at the intersection of brand, experience design and content.

Harri Nicholson is a marketing and CX strategist. Having started her career in major media houses, Harri now works at the intersection of brand, experience design and content. Harri authored Adobe and Econsultancy's 2023 Digital Trends global report and the 2023 Digital Trends - APAC In Focus report.

Speaker - Deepak Oram

Deepak Oram

VP, Growth Marketing and Martech
HDFC Bank

Deepak started his journey in digital in the early days of the internet in the late 90s as a teenager. He honed his skills as an entrepreneur managing and marketing his own digital businesses, from selling internet server infra to online graphic design.

Deepak started his journey in digital in the early days of the internet in the late 90s as a teenager. He honed his skills as an entrepreneur managing and marketing his own digital businesses, from selling internet server infra to online graphic design. Early inclinations towards coding and developing digital businesses led Deepak to explore digital marketing as a career and he spent time in ICICI Bank in digital acquisitions, after which he built the complete marketing and straight-through processing stack for IDFC First Bank. In his current role at HDFC Bank - Deepak dedicates his time to imagining new innovations for a large data-driven marketing team. He owns the charter of bringing to life - insight-led, omnichannel customer experiences by re- engineering HDFC Bank's marketing stack hidden behind and tightly integrated to its digital platforms. Deepak enjoys psychology, anthropology and technology; a subject matter which he draws upon to inspire his technology and customer experience decision- making.

Speaker - Anil Chakravarthy

Aparna Kapoor

Partner
Boston Consulting Group

Aparna is a Partner with Boston Consulting Group (BCG) in Singapore, where she drives AI and digital growth topics.

Aparna is a Partner with Boston Consulting Group (BCG) in Singapore, where she drives AI and digital growth topics. Aparna has extensive experience with large-scale digital transformation in Asia Pacific across financial institutions, telcos, retailers and insurers. Her areas of expertise include AI-driven personalisation and customer experience management to boost growth. She is deeply passionate about leveraging data and technology to drive superior customer experiences while delivering measurable impact and shaping the future of businesses.

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