Retail isn’t just about buying. It’s about building emotional connections. That’s why successful retailers create personalised experiences that stand out — experiences that are in sync with the customer at every moment on any channel. And they do it with data, content and AI — all focused on the customer.
Read Five Essential Recipes for Retail Success to learn how retailers are creating memorable, personalised customer experiences both online and in store. Plus, get tips on stocking your own tech stack pantry with the freshest ingredients for success.
In 2020, businesses had to pivot and make changes to meet the needs of customers with more human experiences to keep them engaged. Read what Forrester Consulting’s research says worked and learn how to take advantage of new opportunities.
Find out why the retail and travel industries are falling behind in digital personalisation and what can be learnt from leaders taking the initiative in today’s business climate.
The way businesses and consumers shop has radically changed and it’s going to continue to change going forward. This means that delivering personalised shopping and purchasing experiences with a flexible, scalable and intelligent commerce solution is essential for growing your business.
"Our digital transformation effore were triggered once we realised that our customers were at a level of digital maturity where they stopped differentiating in-store experiences from dot-com, and vice versa."
Pawan Verma, Executive Vice President, Chief Information and Customer Connectivity Officer, Foot Locker
A few years back, Foot Locker shifted its focus from transaction value to customer journeys. Since then their transformation agenda has covered the gamut — uniting technology and data, adopting agile processes,altering internal culture, even changing the type of person to hire.
Retail customers don’t want to be sold. They demand to be treated as individuals. Everything must be effortless. They demand to be cared for and empowered in every interaction, online or in-store. But this requires the right technology and data, insights from real-time shopping behaviours and the ability to personalise shopper experiences based on that insight.