Using Personalization to Find the Right Fit
- パーソナライゼーションにおける最適化方法とは -
Using Personalization to Find the Right Fit - パーソナライゼーションにおける最適化方法とは -
2022 Adobe Experience Maker Awardsの北米で「The Experience Maker of the Year」を受賞されたVerizon Business Groupのニティン アフージャ氏と上司のマイク シンガリ 氏をお迎えし、より良い顧客体験を生み出すための取り組みやチャレンジしたこと、また今後どういった展望を考えているかについて、パネルディスカション形式にてお届けします。
マイク シンガリ 氏
Verizon Business Group
Marketing Science & CRM
Mike Cingari leads the Marketing Science &Lifecycle Management organization for the Verizon Business Group. Responsible for the overall base growth and retention strategies to drive profitability for the Global Enterprise, Business Markets and Public Sector segments. Bringing data driven decisions to the forefront through AI and Machine Learning propensity models, along with the delivery of leading MarTech solutions at scale, and close partnerships and strong collaboration with the frontline sales and service teams to drive value based solutions with a flawless customer experience. The organization has leading industry experts focused on base growth and retention related strategies, end-to end lifecycle management, marketing technology SMEs, marketing analytics and business intelligence, database management and loyalty field enablement teams. Previously, Cingari lead the CRM Consumer Markets organization responsible for base pricing strategies, end-to end lifecycle management, and the marketing technology stack for the Fios, HSI and Copper networks. He also lead the Marketing Analytics Business Intelligence team that had both onshore and offshore data scientists. Mike also served as the Head of Field Marketing and Operations for the Northeast Verizon Wireless Area responsible for the Marketing and Sales execution for B2B, SMB, Retail, and Indirect channels. Serving over 23 million Consumer and Business customers, Cingari lead the Market's growth and loyalty strategy and Operations within the New England, New York/ New Jersey, Maryland/ Virginia and Philadelphia Tri-State Markets. Cingari also held other various Directorships... • Transformation Office- Customer & Business Intelligence • Global Sales & Operations - Offshore Call Centers • FiOS Marketing • Verizon Connected Solutions- General Manager Cingari serves on the Board of Directors for Junior Achievement of New Jersey, Academic Advisory Board Member for the University of California- Irvine, and a member of the US Coast Guard Auxiliary. Cingari earned a bachelor's degree in Civil Engineering from Rutgers University and his Masters degree from the Wharton School, University of Pennsylvania.
ニティン アフージャ 氏
Verizon Business Group
Visionary IT leader offering 15 years of diversified leadership, technology, innovation and engineering experience driving multi-million dollar transformation projects through large diverse teams at Fortune 20 Org. Enterprise Architecture & Technology Strategy lead for Digital, Customer Engagement & CX at Verizon FiOS with responsibility as Innovation front door and primary Technology Advisor to CIO. Technical Portfolio Manager: Seasoned IT Professional offering 15 years of diversified experience in large enterprise IT organizations, diverse application projects and technologies. Responsible to leading large technical teams to quality completion of projects. Business Strategist: Strongly focused on business goals, KPIs and strategies. Responsible for business planning and execution for multimillion-dollar projects aligning business goals with technology solutions to drive process improvements, savings and enhanced customer service. Technology Enthusiast & Evangelist: Champion of new technologies and innovation in strategic areas (Digital Transformation, Cognitive Technologies, AI/ML, Block Chain, CRM, Mobile), strongly involved in industry research, technology trials and introduction of new experiences for internal and external customers. Excellent Communicator/Multi-tasker: Comfortable with handling multi-domain and cross- functional projects, various business operations tasks (Finance, Legal, Compliance, Training) & communication with C-level senior management. Entrepreneur: self-motivated with hands on experience with end-to-end company operations, selling, go to market strategies, product development & support.