Mike Cingari leads the Marketing Science &Lifecycle Management organization for the Verizon Business Group. Responsible for the overall base growth and retention strategies to drive profitability for the Global Enterprise, Business Markets and Public Sector segments. Bringing data driven decisions to the forefront through AI and Machine Learning propensity models, along with the delivery of leading MarTech solutions at scale, and close partnerships and strong collaboration with the frontline sales and service teams to drive value based solutions with a flawless customer experience. The organization has leading industry experts focused on base growth and retention related strategies, end-to end lifecycle management, marketing technology SMEs, marketing analytics and business intelligence, database management and loyalty field enablement teams. Previously, Cingari lead the CRM Consumer Markets organization responsible for base pricing strategies, end-to end lifecycle management, and the marketing technology stack for the Fios, HSI and Copper networks. He also lead the Marketing Analytics Business Intelligence team that had both onshore and offshore data scientists. Mike also served as the Head of Field Marketing and Operations for the Northeast Verizon Wireless Area responsible for the Marketing and Sales execution for B2B, SMB, Retail, and Indirect channels. Serving over 23 million Consumer and Business customers, Cingari lead the Market's growth and loyalty strategy and Operations within the New England, New York/ New Jersey, Maryland/ Virginia and Philadelphia Tri-State Markets. Cingari also held other various Directorships... • Transformation Office- Customer & Business Intelligence • Global Sales & Operations - Offshore Call Centers • FiOS Marketing • Verizon Connected Solutions- General Manager Cingari serves on the Board of Directors for Junior Achievement of New Jersey, Academic Advisory Board Member for the University of California- Irvine, and a member of the US Coast Guard Auxiliary. Cingari earned a bachelor's degree in Civil Engineering from Rutgers University and his Masters degree from the Wharton School, University of Pennsylvania.