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Adobe Journey Optimizer B2B Edition

마케팅 팀과 세일즈 팀이 강력한 생성형 AI와 자동화 기능을 이용하여 라이프사이클 전반에서 개인화된 여정을 통해 구매 그룹을 식별하고, 참여를 유도하며, 해당 그룹의 적격성을 판단할 수 있습니다.

  • AI와 사내 통합 데이터를 활용해 구매 그룹을 생성 및 관리하여 세일즈 전략에 맞춰 수요 창출
  • 각 구매 그룹 및 구매 그룹 구성원을 위해 개인화된 여러 단계의 여정을 설계 및 통합 관리
  • 실시간 트리거와 적격성 스코어링을 활용하여 계정과 구매 그룹의 진행 간소화
  • 다양한 채널에서 구매 그룹의 참여를 유도하여 고객 확보, 업셀링, 고객 유지에 적합한 수요 확보

Marketo Form Setup



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en_us language strings English


name
phone
company
state.
postcode
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = CREATIVE_GENERAL|ECOMMERCE|ENGINEERING_DEVELOPMENT|EXECUTIVE_GENERAL_ADMINISTRATION|FINANCE|HUMAN_RESOURCES|IT_OPERATIONS_GENERAL|LEGAL|MARKETING_GENERAL|PROCUREMENT|PUBLIC_RELATIONS_AFFAIRS_COMMUNICATIONS|PUBLIC_SOCIAL_SERVICES|SALES|OTHER
FIELD_RULE KEEP
mktoFormsJobTitle = CXO_EVP|SENIOR_VP|SENIOR_DIRECTOR|SENIOR_MANAGER|INDIVIDUAL_CONTRIBUTOR|ANALYST|CONSULTANT|EDUCATOR|STUDENT|OTHER
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

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Template Manager Module v0.5b



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resource-form, Two-up, xl spacing