Liebherr needed to create a global B2B eCommerce solution for machinery spare parts
Liebherr is one of the largest construction machinery manufacturers in the world. Founder Hans Liebherr established the company in Germany in 1949, when he built the first mobile tower crane. By 2015, the company had grown to over 41,500 employees, with total annual sales of 9.2 billion Euros.
Liebherr required an advanced B2B e-commerce platform for spare parts, for all eight of their divisions: concrete technology, earthmoving, mining, pipeline equipment, cranes, mobile crawler cranes, maritime cranes and tower cranes. It needed to allow the company’s construction clients to easily buy machinery parts from sites all over the world, from major cities to the deepest jungles. With a significant revenue coming from service partners, Liebherr also needed to easily integrate partners into the platform, while engaging directly with customers and service partners.
The objective was three-fold:
1. Improve the customer experience.
2. Speed up the order process.
3. Reduce costs by offering customers and service partners an easy way to order spare parts.
To do this, the company need to create a tailored B2B e-commerce ordering system to provide customers with consistently transparent tracking. The back end also needed to maintain complex user roles and rights, because most of Liebherr customers have different contracts and discounts. And finally, the B2B e-commerce solution needed to be seamlessly incorporated into the Liebherr ERP system, Baan. After teaming up with netz98 GmbH, Liebherr chose a future-proof B2B e-commerce platform that offered unparalleled performance and could sustain the company’s growth plans — Magento Commerce.