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Adobe scores highest in all 3 evaluated Use Cases.
The 2022 Gartner® Critical Capabilities of B2B Marketing Automation Platforms outlines this software’s most important features and use cases. This report also provides product scores for each evaluated vendor in the market. Adobe scored highest in all 3 evaluated Use Cases (New Customer Acquisition, Customer Retention/Upsell and Account-Based Marketing).
This Critical Capabilities report is a companion to the 2022 Gartner Magic Quadrant™ for B2B Marketing Automation Platforms where Adobe was named a Leader for the 11th consecutive year and placed highest overall in Ability to Execute.
Gartner, Critical Capabilities for B2B Marketing Automation Platforms, Rick LaFond, Julian Poulter, Jeffrey L. Cohen, Jeff Goldberg, Matte Wakeman, 19 September 2022. Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Julian Poulter, Jeffrey L. Cohen, Matte Wakeman, Jeff Goldberg, 19 September 2022.
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