Can I manage web analytics for multiple sites through a single interface?
Yes, in some cases. Adobe Analytics, for example, allows you to manage data from sites, mobile apps, video, and more.
Can I manage marketing tags using web analytics?
Tag management is not offered widely among analytics solutions. However, we include dynamic tag management, which runs much leaner than traditional tag managers, as part of Adobe Analytics.
Why is Adobe Analytics better than a free web analytics program?
The capabilities of Adobe Aanlytics go beyond basic site metrics like bounce rate and time on site provided by free solutions. For example, we provide fallout, flow, and pathing analysis, plus audience discovery and segmentation capabilities. The flexibility to create a variety of reports helps support your unique business needs.