As a result of this integration, Archistar can now provide full onboarding support to its new customers. This onboarding journey spans six to ten emails, ensuring that their new customers know everything about the platform, from how to use it to how they can make the most out of it.
Meanwhile, their current customer base receives a monthly newsletter filled with relevant industry-specific content. These efforts are highly appreciated by their customers.
They could even cater to customers that exhibit so-called high-risk behaviours, such as unsubscribing and not opening emails. The team would simply check to see the users who haven’t logged in for a while or haven’t been using its features. Archistar’s sales team would then send them behavioural triggered emails to lead them back to check the platform. The goal was to renew their interest so that they could use Archistar for their site development needs.
With this focus on customers, Archistar saw a 50% decrease in email churn and cancellation requests. Half of their audiences are eager to receive communications from Archistar, as more of their customers see better value with their campaigns.