DiGiCOR was founded in 1997 with a focus on becoming a main player within Australia’s and New Zealand’s niche ICT Infrastructure market segment. They are traditionally known for providing servers and in recent years they have expanded their partnership to include storage, workstation and IoT solutions, which anyone can configure and customise on their website in real time. Having more than 30 partners offering tailored solutions across Australia and New Zealand, they had a challenge that required hyper personalisation of their marketing programmes to fit each region and offering.
For nearly three decades, the South Australian Tourism Commission (SATC) has focused on marketing and awareness initiatives aimed at attracting domestic and international visitors to South Australia. When Edward Brooks first joined the SATC, he was excited to bring his digital marketing experience in the finance sector to such a vibrant, exciting goal.
While DiGiCOR had been successfully leveraging basic e-broadcast tools in its CRM system, its potential growth was being stifled by marketing inefficiencies. Recognising that more sophisticated and automated marketing operations would improve customer experience, increase sales pipeline and equip the business with insights to drive growth, DiGiCOR committed to investing in its marketing and sales technology infrastructure.
DiGiCOR critically appraised solutions including HubSpot, Oracle Eloqua and Adobe Marketo Engage across a range of criteria: ability to fully automate e-marketing campaigns; integration with NetSuite; access to customisable email build tools; landing page functionality: and a modular set up for ease of future expansion. Having ranked highest in all areas, Adobe Marketo Engage emerged as the preferred solution.