In 1970, one company made history in Taiwan. That was the year that United Communications Group became the first advertising agency in Taiwan. Today, United Communications Group joins KY-Post, Pilot Group, Interplan Group and Medialand as part of Growww Media Group, Taiwan’s leading marketing services company. As a subsidiary of Hakuhodo Inc., Growww Media Group acts as part of a global network dedicated to keeping clients’ brands on the forefront of consumers’ minds.
Growww Media Group is known for its groundbreaking, award-winning advertising campaigns and event designs. The companies work with some of the biggest names across a range of industries, from the financial sector to automotive to global consumer brands. But one thread connects all of these clients: the need for creativity.
“In competitive markets, consumers look for things that make brands stand out,” says Angus Wang, Vice President at United Communications Group, Growww Media Group. “As an advertising agency, our job is to develop creative ideas that catch people’s attention and help consumers understand who the company is.”
Today’s customers are competing for attention in the middle of an information explosion. There is more content delivered across more mediums than ever. Brands need to keep pushing out content and refreshing their messaging to make sure that consumers are always thinking about customers’ products and brands. Fast-paced digital campaigns are becoming the norm to deliver dynamic messaging, but large-scale physical events and displays are still a great way of impressing consumers and drawing eyes to a brand.
With Adobe Creative Cloud for enterprise, creators at Growww Media have the tools they need to develop ideas for any promotional activity, whether they’re designing a backdrop for a large exhibition space or a short video for a viral social media campaign. By working together with Adobe Creative Cloud, teams can pool their ideas, collaborate and deliver the fresh, modern creative content clients are looking for.
“Our clients are demanding more content across channels,” says David Chang, Creative Director at UNISURF, Growww Media Group. “Our job is to create interconnected campaigns with consistent messaging and quality across all media. Adobe Creative Cloud gives us the integrated apps we need to develop creative campaigns for all mediums.”