Creativity is achieved through teamwork. From the first brainstorming session to the final design, many stakeholders put their heads together. Even pre-social distancing, that doesn’t necessarily mean everyone sitting in the same room. Mondi, however, has taken working remotely to a whole new level when joining forces for its Catching Feels integrated marketing campaign: the company, with Group offices in Vienna and London, operates at 100 locations in more than 30 countries. Therefore, it knows a thing or two about working effectively with teams based in different locations. Still, with their agency True residing in the UK, Adobe, as well as six international featured artists on three continents, producing not only a high-quality book reflecting the entire range of Mondi’s PERGRAPHICA® premium papers for creative design, publishing and luxury packaging, but also six videos reflecting each artist’s personal approach on her or his art and their workflows meant covering new ground. To make matters even more challenging, the COVID-19-pandemic then hit. The group of creative minds led by Zoe Truchy, Brand and Product Manager Design Papers, Uncoated Fine Paper at Mondi and head of the Catching Feels project, didn’t accept defeat. On the contrary: creative solutions and smart tools enabled the team to publish a seamless, aesthetic, multi-channel experience with a truly unique visual and tactile centrepiece in less than a year.