In 2013, Star TV decided to shift to HD programming and launch its first high resolution and high definition sports channel. these changes were to cater to the evolving viewer demands and maintain a competitive edge in the industry.
At the time, Star TV was using Final Cut Pro (FCP) 7 and Avid Media Composer which hadn't got in-built support for HD or 4K resolution nor did they support the XDCAM50 broadcast format that the channel wanted to shift to. the lack of graphic integration added to the challenge that the video editors were grappling with. the need of the hour was a platform that would offer seamless and integrated workflows across the entire editing process—from creating graphics and compositing to the final output.
“We were looking for an editing software that would support new-age camera file formats such as the Phantom, Black Magic and Arri, with codecs for transcoding and file delivery,” says Gajendra Tijare, EVP Broadcast Technology & Operations, Star TV.
It was then that the Star team turned to Adobe for a solution. Star TV’s parent company, 21st Century Fox, was already using Adobe software for their programming. “Adobe Premiere Pro offered multiple codec support and multiple file support with seamless graphic integration—the perfect solution to the challenges we were facing,” says Tijare.