Analyse & Understand

Use proprietary machine learning models to surface behavioural patterns and subscriber activity insights

Incremental Targeted Action

Leverage insights gained to create customised credential sharing segments and take targeted actions using Adobe or other preferred solutions

Track & Measure Impact

Define operational processes to track and measure the impact of targeted actions over a subsequent period of weeks or months

Iterate

Favourable or unfavorable results on the customised segments may indicate the need to expand or adjust, eventually leading to optimal monetisation over time