“Adobe Analytics is the foundation of our digital marketing strategy. It helps us learn more about our customers so that we can build more personalisation to encourage greater community interaction. In the past two years, we’ve seen a 500% increase in engagement across our digital channels, including social media.”
Otto Rosenberger, CMO, Hostelworld Group
By adding insight into customer behaviour and the tools to act on that insight, Hostelworld transformed their hostel experience. Now, their customers get exactly what they expect — a personal, real-time booking experience.