Campaign Reporting

In addition to powerful, out-of-the box reporting templates, Adobe Campaign lets you create customised reports on a delivery, campaign, user or segment level. Do descriptive analysis, summarise ROI and CLTV or export data to Adobe Analytics and other solutions for further data visualisation and analysis.

Holistic reporting so you can see the forest and the trees.

Delivering a message is only part of the battle for digital marketers. Once a campaign is “in the wild,” you have to track it, understand its impact and measure its value.  Not just by channel, but by the overall impact of all the different marketing activities together.

The campaign reporting feature facilitates the creation of dynamic reports. You can use drag-and-drop variables to customise your reports and to analyse the success of your campaigns. Depending on the complexity of your queries and calculations, the data can be aggregated into a list view or accessed in a format that makes it easy to generate marketing analytics reports.


See what makes it work.

Visual reporting interface
Use the dynamic report interface to simplify the process of navigating through tabs, menu options and make it easier to sort by segments, devices and channels.

Customised reports
Customise dynamic reports by adding filters or visualisations to better view and access your analytics data.

Report sharing
Create a standard reporting view for your campaigns and automatically share it with colleagues on an automated or recurring basis.

Customisable templates
Use the out of the box report templates to build a new report from scratch and customise the templates as needed.

Learn more about campaign reporting in Adobe Campaign.

See and share results.

Read how Campaign Standard gives you reporting options that help you to see and share campaign results in our documentation.

Read our Campaign documentation

See related features.

Email reporting

Email reporting lets you better target and optimise your campaigns based on data you’ve collected about deliverability, readability and results.

Adobe Analytics integration

Use the Adobe Campaign + Adobe Analytics integration to enable cross-channel reporting, create and share audiences across teams and deploy real-time remarketing triggers.

Campaign management

Design, execute and personalise your marketing across channels, while improving customer experiences on every device and touchpoint.

Let’s talk about what Adobe Campaign can do for your business.