Personalisation Velocity: Leverage Adobe Experience Manager and Adobe Target to deliver relevant experiences at scale

Key Takeaways

- How organisations can leverage Adobe Experience Manager as the content foundation to meet the needs of delivering personalised experiences
- Key capabilities in Adobe Target that will help organisations optimise and personalise experiences across channels
- Integrations between the two applications that will help increase efficiency, productivity and scalability

Speaker

Amy Robson
Senior Product Manager & Regional
Evangelist, Adobe APAC
Amy's Linkedin

Amy is a Senior Product Manager & Evangelist for the APAC Experience Business. In her role, Amy helps customers and partners understand how Adobe can digitally transform their business by connecting content & data through the Experience Cloud to deliver great experiences at scale.

Amy has been with Adobe for over 10 years now where she has worked across many teams specialising in Advertising and Social Media. She has been a part of the customer success team delivering campaigns across SEM, Social & Display, while more recently being responsible for driving the Advertising Cloud business in ANZ. Outside Amy has a keen interest in aviation, music and science.

See Wai Yip
Principal Solution Consultant
Adobe
See's Linkedin

“I’m the person with the Adobe enterprise technology expertise in helping to bridge the requirement between Marketing department and the IT department empowering the end-user the flexibility on managing the online digital experience for their customer while allowing IT department to face the IT challenge in todays fast changing digital language” explains See Wai, Principal Solutions Consultant.

See Wai’s role at Adobe focus on the technical consulting of the Adobe Marketing Cloud solutions with extensive expertise in Adobe Experience Manager. See Wai have worked with customer from the Airline, Finance, High Tech, Telecommunications, Media, Automotive.

See Wai has twenty years’ experience in the industry, in Asia Pacific. He joined Adobe in 2008, having been in technical roles in R&D, project delivery and architecture in the Enterprise space. See Wai have worked on the architecture and implementation many Singapore Government related portals like NS Portal, Onemotoring and Singapore Tourism Portal.