Saving time, money with reusable content
One of the biggest challenges with the previous CCMS was that it lacked a simple way to tag, filter, and reuse content. Individual writers would sometimes reuse their own content by copying sections from DITA content that they had previously written, but there was no central way to share reusable DITA content among writers. The lack of reusability increased the amount of time writers spent rewriting content, but it also increased translation costs by forcing the company to translate similar phrases multiple times.
After migrating content to Adobe Experience Manager Guides, Briggs & Stratton implemented a new policy for reuse. The company identified several categories of content with high reuse potential, including governed warnings, global content such as company logos and customer support numbers, and content that remains the same across multiple products or models. Writers use DITAVAL and condition presets to make each piece of content filterable and easy to find for all writers.
“Between the time savings for writers and decreased need for translations, we’re reducing translation costs by up to 25% with Adobe Experience Manager Guides,” says Piechowski.
Reusing content also makes updates faster and easier. If the company changes a contact phone number, for example, it simply changes the phone number in one location, and it can propagate that change to all of its manuals.
“The reuse report in Adobe Experience Manager Guides gives us a much better way to measure, understand, and encourage reuse,” says Piechowski. “We saw content reuse increase by 15% in the first six months after migrating to the Adobe solution.”