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Swedbank’s Strategy: Proactivity & Personalization at Scale

Join us to explore how Swedbank tackles the challenges of shifting towards a centralized business model, multiple autonomous Savings Banks and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers. Discover the results they’ve achieved and the challenges they’ve faced in delivering personalized, proactive recommendations at scale.

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Speakers

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MariAnne Ygberg

Head of Digital Sales
Swedbank

LinkedIn Link

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Let’s talk about what Adobe can do for your business.

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CardTitle
Swedbank: Strategy of Proactivity & Personalization at Scale
created
2025-01-06
CardImage
CardDescription
Join MariAnne Ygberg, Head of Digital Sales at Swedbank to explore how the bank tackles the challenges of shifting towards a centralized business model and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers.
primaryTag
caas:content-type/event-session
Cta1Text
Watch now
CtaURL
Tags
caas:events/eml, caas:content-type/event-session, caas:cta/watch-now