Stockholm | 19 minutes
Unlock knowledge anytime, anywhere – learning on your schedule.

Stopp bevegelse Spill bevegelse

Swedbank’s Strategy: Proactivity & Personalization at Scale

Join us to explore how Swedbank tackles the challenges of shifting towards a centralized business model, multiple autonomous Savings Banks and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers. Discover the results they’ve achieved and the challenges they’ve faced in delivering personalized, proactive recommendations at scale.

Click here to download the PDF presentation.

Back to all sessions


00_config/marketo_form_setup_rules.js - 20251117T121800



30_privacy/privacy_validation_rules.js - 20251001T195718



20_template_manager/template_rules.js - 20260615T160532

90_build/global.js - 20260619T203941

98_progressive/progressive_controller.js - 20260508T83048



90_build/marketo_form_setup_process.js - 20251125T133842



90_build/rendering_review.js - 20251125T142522


hidden-locale
msg-error
Dette feltet er obligatorisk.
setup-translations

no


name
company
mktodemandbaseIndustry = none
FIELD_RULE KEEP
mktoFormsFunctionalArea = none
FIELD_RULE KEEP
mktoFormsJobTitle = none
FIELD_RULE KEEP
mktoFormsPrimaryProductInterest = none
FIELD_RULE KEEP
mktoFormsCompanyType = none
FIELD_RULE KEEP

30_privacy/privacy_validation_process.js - 20260612T141917
hidden-fieldprefs

40_field_management/field_preferences.js - 20250929T205629



50_analytics/adobe_analytics.js - Adobe Analytics 20251117T194631



40_field_management/category_filters.js - Category Filters 20260619T203941
Obligatorisk
Ved å oppgi kontaktinformasjonen min, bekrefter jeg at selskapene i Adobe-familien kan kontakte meg med personlig kommunikasjon om Adobes produkter og tjenester. Se Personvernregler for flere detaljer eller for å melde deg ut når som helst.
Selskaper i Adobe-familien ønsker å tilby deg fantastisk innhold slik som dette samt holde deg oppdatert med personlig kommunikasjon om Adobes produkter og tjenester per e-post og telefon. Ved å sende inn dette skjemaet, godtar du å motta slik kommunikasjon på e-postadressen og telefonnumrene du har oppgitt. Se våre Retningslinjer for personvern for mer informasjon eller for å melde deg ut når som helst.
Valgfri kommunikasjon fra Adobe
Selskapene i Adobe-familien kan holde meg informert med personlige e-poster om produkter og tjenester, Se Personvernregler for flere detaljer eller for å melde deg ut når som helst.
Adobe-familien ønsker å holde deg oppdatert med personlig tilpasset informasjon om produkter og tjenester. Dette kan bety at vi kontakter deg via e-post og telefon. Se retningslinjene for personvern hvis du vil ha mer informasjon. Kontakt meg via:
By registering for this event, I agree the Adobe family of companies may share my contact information with __mktoCoPartnerName__ for the purposes of contacting me regarding this event and/or to promote their products, services, and future events. I understand that I can unsubscribe at any time.
The Adobe Family of Companies would like to use your information to keep you up to date with personalized communications about products, services, and events.

See our Privacy Policy for more details or to opt-out at any time.
Selskapene i Adobe-familien kan holde meg informert med personlige e-poster om __mktoOPContentSubscriptionName__. Se Personvernregler for flere detaljer eller for å melde deg ut når som helst.
hidden-fields
setup-Field Order

General Form Translations



90_build/cleaning_validation.js - Cleaning and Validation 20260615T104331

Partner



Template Manager Module v0.5b



Demandbase Module Config.



Demandbase Module Value Mapping.



60_enrichment/demandbase_processing.js 20251117T205007



Form Dynamics


style
xxl spacing, two up, resource form

Speakers

style
center

MariAnne Ygberg

Head of Digital Sales
Swedbank

LinkedIn Link

style
One up, center
style
L spacing

  • Adobe named a Leader for B2C Customer Data Platforms.

    Adobe has built an expansive CDP for the entire marketing lifecycle and has been recognized by Forrester Research. Check out the Forrester Wave: B2C Customer Data Platforms 2024 …

    Read now

  • Adobe 2025 AI and Digital Trends — Financial Services

    Discover how leading financial services companies are using AI to set themselves apart from the competition and drive growth in 2025.

    Read now

  • Strengthening Customer Experience in Finance

    The challenge for the financial industry is to strengthen the digital experience and customer relations. In this session, we talk about customer orientation, cost reduction, grow…

    Watch now

style
L spacing, center

Let’s talk about what Adobe can do for your business.

Request Demo

CardTitle
Swedbank: Strategy of Proactivity & Personalization at Scale
created
2025-01-06
CardImage
CardDescription
Join MariAnne Ygberg, Head of Digital Sales at Swedbank to explore how the bank tackles the challenges of shifting towards a centralized business model and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers.
primaryTag
caas:content-type/event-session
Cta1Text
Watch now
CtaURL
Tags
caas:events/eml, caas:content-type/event-session, caas:cta/watch-now