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Swedbank’s Strategy: Proactivity & Personalization at Scale

Join us to explore how Swedbank tackles the challenges of shifting towards a centralized business model, multiple autonomous Savings Banks and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers. Discover the results they’ve achieved and the challenges they’ve faced in delivering personalized, proactive recommendations at scale.

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Speakers

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MariAnne Ygberg

Head of Digital Sales
Swedbank

LinkedIn Link

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  • The top financial services industry takeaways.

    Understand the actions financial services leaders must take now to turn AI investment into trusted, personalized client experiences.

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  • Better customer experiences start with empathy.

    Are your customer experiences falling flat? Empathy might be missing. Discover the three pillars of customer journey management.

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  • Empower every team to create confidently.

    Dive into templates, brand kits, and AI-powered tools that make it easy for every team to create fast, effective content.

    Read now

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Let’s talk about what Adobe can do for your business.

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CardTitle
Swedbank: Strategy of Proactivity & Personalization at Scale
created
2025-01-06
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CardDescription
Join MariAnne Ygberg, Head of Digital Sales at Swedbank to explore how the bank tackles the challenges of shifting towards a centralized business model and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers.
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caas:content-type/event-session
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Watch now
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caas:events/eml, caas:content-type/event-session, caas:cta/watch-now