Swedbank’s Strategy: Proactivity & Personalization at Scale

Join us to explore how Swedbank tackles the challenges of shifting towards a centralized business model, multiple autonomous Savings Banks and rising customer expectations. Learn about their omnichannel Next Best Action strategy, transformation journey, and future plans to engage their customers. Discover the results they’ve achieved and the challenges they’ve faced in delivering personalized, proactive recommendations at scale.

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Speakers

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MariAnne Ygberg

Head of Digital Sales
Swedbank

LinkedIn Link

Content as a Service v3 - generic - Wednesday, January 8, 2025 at 16:44

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