Introducing Adobe Experience Platform
Every two years, thousands of Adobe engineers, developers, designers and researchers gather in San Francisco for Adobe TechSummit—an internal conference that gives colleagues a chance to share ideas, showcase their work and be inspired. It’s also a great opportunity to introduce new technology.
In 2019, TechSummit attendees got an exciting view into the then soon-to-be-released Adobe Experience Platform, thanks to the work of the internal innovation team known as Adobe@Adobe. The team wanted to bring the technology to life, demonstrating the potential of Adobe Experience Platform for delivering real-time personalisation at scale.
“This was our opportunity to be one of the first teams to delve into Adobe Experience Platform and we wanted to show people just how powerful it can be,” says Ron Nagy, Sr. Evangelist on the Adobe@Adobe team. “Our challenge was to illuminate Adobe Experience Platform capabilities that are, by their very nature, hidden.”
For TechSummit 2019, what the team created made a big splash—an interactive, fully connected set of personalised experiences spanning a mobile app, kiosks, location-aware screens and an augmented reality app. At the core of these experiences is a real-time, comprehensive customer profile powered by Adobe Experience Platform.
“Adobe Experience Platform makes it easy to stream data from multiple sources and stitch it together in real time to create a unified profile,” says Dylan DePass, Sr. Computer Scientist on the Adobe@Adobe team. “For instance, as attendees signed in, Adobe Experience Platform connected their email with their conference badges and sent a push notification to their mobile phones, welcoming them to the event. It’s a seemingly simple thing, but the speed and efficiency with which we accomplished it was amazing.”
For ease of integration with the vendors managing the badges and Bluetooth beacons during the event, the Adobe@Adobe team leveraged Adobe I/O Runtime. Having an Adobe I/O Runtime function enabled the Adobe team to simply have its badge vendor invoke this serverless cloud function to streamline building dynamic customer profiles. Also using Experience Events in Adobe Experience Platform as triggers, the Adobe@Adobe team activated streaming data through several experiences, keeping attendees engaged throughout the three-day event.