One of the first jobs for Allen was to oversee Armour’s new brand design. “When looking at branding, it’s important for me that it reads well across all channels, from tiny social media icons to big banners in event spaces,” says Allen. “We want to have consistency to elevate our brand and raise our profile over other security companies.”
The Armour design team uses Adobe Creative Cloud Libraries to create visual brand guidelines, collecting approved colours, logos and other images in one location. Allen can set administrative rights, limiting who can add, delete or download assets in the library to maintain central control over the assets. The brand library is then shared across the company so that teams always have access to the correct branding, whether they’re working on a blog, event banner or internal newsletter. The response across the company has been overwhelmingly positive.
The design team also creates libraries for specific projects, such as new product announcements, to collect all necessary assets in one location. Libraries improve collaboration because designers don’t need to worry about sending bloated zip files to coworkers or keeping track of the latest logos for a project. Allen estimates that using Creative Cloud Libraries saves three to five hours per project. When onboarding new employees, libraries also accelerate the learning curve by providing everything that they need to know about Armour and its branding.
“We have a small team of five in-house staff and eight contractors,” says Allen. “Adobe Creative Cloud for teams gives us flexibility over the licences so that we can quickly bring on extra hands as needed. I just ask IT to assign a licence to someone else in the marketing department and they can get it done in minutes.”