A smooth path to migration and integration.
COURTS Asia found it simple to integrate their email service, in-store customer information and business systems into Adobe Commerce Cloud. Migrating their Microsoft Dynamics NAV ERP was a major part of the process, exporting product inventory, price data, customer information and store data to the new platform. Next, the team started work uniting COURTS Asia’s online and off-line shopping experiences.
A click-and-collect system empowers customers to buy the perfect home audio system or armchair, then pick-up in-store — increasing valuable foot traffic. With customer information synced across all touchpoints, the customer service, fulfilment and marketing teams can meet customer needs end to end. Naturally, the new online store is mobile optimised, utilising responsive Adobe Commerce Cloud themes to create design consistency across each screen size, while maintaining ease of use and full functionality.
As part of their push to increase promotion for their store, COURTS Asia can now launch dynamic email marketing campaigns. They selected the Emarsys marketing automation platform to co-ordinate different marketing channels including email, social media, SMS, mobile and web. Now, they can send personalised offers and introduce promotional coupons, product bundling, free delivery thresholds and e-gift cards.
No longer would their store crumble under the weight of holiday shoppers. The new system architecture was designed and built to optimise performance, all the year round. Varnish, an HTTP accelerator, alleviates unnecessary traffic to the database, using full-page caching on read-heavy pages including the homepage and other landing pages. The system also leverages a CDN to offload media files and static assets, resulting in a smoother, more consistent experience.