According to Hobbs, “It used to take hours to make minor changes. Now, we can modify the creative across accounts in a matter of minutes using Adobe Advertising Cloud Search.”
“When you run the numbers on hours saved with an automated search tool, it was a no-brainer,” says Hobbs. “The time savings alone covers the cost of the tool—and that doesn’t include the performance uplift we get with Adobe Advertising Cloud Search.”
Less manual labour, more focus on business value
With less manual work, hipages can invest more into search marketing, ultimately improving growth and maximising ROI.
Automating manual tasks also allows the team to tackle one of hipages’ most pressing business challenges—balancing the volume of jobs with the availability of tradies.
“Being a marketplace, the balance between supply and demand is a key challenge,” explains Hobbs. “Adobe Advertising Cloud gives us a better handle on search marketing, so we can start to calibrate the flow of jobs with greater precision to match capacity.”
Adobe offers a support pillar for growth
For hipages, the relationship with Adobe played an important role in its decision to use Adobe Advertising Cloud. It makes sense for a company that strives to build trusted relationships between consumers and tradies—and it’s a strong foundation for continuing growth.
“We had previous experience using Adobe, so there’s a level of trust we wouldn’t necessarily have with another tool,” explains Hobbs. “The Adobe team has been there to support and guide us through the proof of concept and beyond—helping us to make the most of our search strategy with Adobe Advertising Cloud.”