More than 30 years ago, Bob Meyer was committed to raising cattle the right way, as nature intended. He believed that cattle should be raised under humane conditions and allowed to thrive without added hormones or antibiotics. The result would be the best-tasting beef that people have ever tried.
Today, Meyer Natural Foods has expanded beyond beef to pork, chicken and even plant-based proteins sold under multiple brands, including Laura’s Lean and Local Harvest. But everything is still produced “The Meyer Way” — held to the highest standards of ethics and innovation.
For Correy Fuqua, the company’s commitment to progressive solutions also influences how he helps the company reach customers through marketing and communications. As the company’s marketing generalist and consumer experience specialist, he supports the company’s designer and small marketing team for everything from marketing research to guiding social media campaigns.
“Consumer expectations, buying habits and eating habits change quickly,” says Fuqua. “We can’t just keep doing the same things if we want to stay relevant to our customers. We do a lot of testing and experimenting to find the best and most creative ways to get customers’ eyes on our products.”
Strong visuals play an important role in helping Meyer Natural Foods capture consumers’ attention. Whether designing new product packaging, posting recipes to the website or sending deals to customers’ inboxes, Fuqua knows how important it is to use attractive visuals and other creative content to keep Meyer Natural Foods products on grocery lists. With Adobe Creative Cloud for teams, the marketing team is creating digital content that reaches millions of consumers across the United States and Canada.