At the turn of the millennium, Marc and Robert Schlachter were selling used athletic shoes at local markets in Texas. The community-minded brothers were also delivering truckloads of shoes to third-world countries. This passion for trainers and charity work became the inspiration for SHOEBACCA.com, a shoe retailer and community outreach programme.
Officially formed in 2002, SHOEBACCA.com extended its reach by becoming a reseller on eBay, then launched a full-scale e-commerce website in the spring of 2007. Through word of mouth, the shop quickly became a leader in the online footwear retail market. Today, SHOEBACCA.com boasts a sprawling headquarters and a 250,000 square-feet warehouse in Irving, Texas, where they stock over 25,000 styles of shoes, accessories and athletic gear — all at competitive prices.
With its increased popularity, the needs of SHOEBACCA.COM customers changed. The company offered an expanded line of products and started to look beyond eBay and their website. They focused on growth through innovative technologies, competitive delivery processes and professional customer service.
With over 700,000 SKUs in their system, SHOEBACCA.COM needed to streamline their inventory data by organising and simplifying their structure. They needed to optimise their merchandising while handling a massive product catalogue and they needed to connect to multiple marketplaces. Their customers love to shop at Amazon, eBay, Rakutan and the Walmart website, so that’s where they needed to sell. SHOEBACCA.COM decided to create an e-commerce system that could scale their growth, integrate their current systems and sell customers the perfect sneaker wherever they start their journey.