Growing businesses are hotbeds of innovation. In India, enterprises are increasingly relying on digital marketing strategies that will enable them to maintain an edge over competitors.
Social Kinnect was founded by insightful leaders, united in their vision to manage and build India’s top emerging brands on digital.
The company’s rapid success helped establish its credibility as a leader in the digital industry. It also provided momentum for the founders to expand and launch a new venture, Media Kinnect, the company’s digital media buying arm.
“Social Kinnect is a 360-degree digital agency servicing a diverse set of clients,” says Mihir Palan, Account Director, Digital Media Planning & Buying at Social Kinnect. “Media Kinnect, along with Kinnect Productions and Kinnect Outreach, furthers our endeavour of owning the digital sphere.” “We provide services across verticals including web development, search engine optimisation, online media planning and buying, video production, web analytics and influencer management. At the crux of everything we do is the objective of delivering measurable business results for our clients.”
One of the company’s biggest clients is Indiabulls Housing & Finance ltd. (IBFHL), the country’s second-largest private housing finance company. While initially hesitant to invest in a paid search strategy, today IBFHL takes full advantage of the services available through Social Kinnect.
“For IBFHL, the traditional paid media campaigns proved to be successful, however, the company was beginning to see lower returns,” adds Palan. “The complex nature of its business and the growing list of the potential keywords that the customers used, made campaign management increasingly unwieldy and inefficient. Our job wasn’t just to continue to support the growing business, but also to enable it sustainably.”