At approximately 40% penetration, India has close to 700 million Internet users and the urban-rural divide is reducing with each passing day with India’s rural areas driving the country’s digital growth. Therefore, brands today need fast and unique solutions to engage a greater number of audiences.
The path to winning new customers is closely linked to the success of the SEO campaigns driven by individual brands. Tata Capital choose to implement Adobe Experience Cloud more than two-and-a-half years ago. Tata Capital, with the help of Adobe Experience Manager, has been able to bring website consolidation across platforms to reduce the lead time required in SEO recommendation by 45%. Before implementation of Adobe Experience Manager, Adobe Analytics, and Adobe Target, the monthly visitors on the webpage were just over 2.5 lakh users as compared to 2.5 million currently.
Talking about the benefits of implementing Adobe Experience Cloud, Chakraborty says, “Our website traffic got a boost of over 70% within six months of implementing Adobe tools. Sharing SEO recommendations earlier would take a lengthy process as they generally go through a long cycle of tech changes. Implementation of Adobe Experience Manager has helped us with a 900% increase in the number of visitors on our website.”
Another reason Tata Capital accomplished such effective results was the partnership with Tekno Point, which helped in setting-up and using end-to-end functionality of Adobe Experience Cloud applications and zero downtime on Adobe Experience Manager. Tekno Point also helped Tata Capital in building a dashboard and analytics report, which helps in identifying and focusing on the right areas of improvement.
Sharing views on the partnership with Tekno Point, Chakraborty says, “Tekno Point has been instrumental in helping us realise the maximum potential of Adobe Experience Cloud. Their deep understanding was pivotal in making the applications live within four months of implementation. Our partnership with Tekno Point played a very crucial role in making the EMI moratoriums go live across our platforms within two days.”
For Tata Capital, Adobe Experience Manager and Adobe Target have helped in putting the right messages to the right segment of users with the help of personalisation that is driven based on the data gathered from Adobe Analytics. With the transformed digital experience, most of Tata Capital services and processes are operating seamlessly through various digital touchpoints.