Creativity on the cloud
Previously, Wild employees had to transfer large working files via hard drives. Dawn Tay, Digital Art Director of Wild, recalls a time when the finite and physical nature of the hard drives greatly limited them. “We had a company hard drive that we would store working files on,” she explains. “So, we often had to wait for colleagues to be done with the hard drive before we could use it.”
As a result, a considerable amount of time was wasted on waiting around. Tay even recalls instances of colleagues meeting one another over the weekend, just to pass each other the hard drive for more pressing projects. With the introduction of Adobe Creative Cloud for teams, Wild’s creative team can now transfer files over a cloud-based system seamlessly. This cuts out time spent on workarounds and unnecessary tasks, and delivers a smoother and unhindered creative process. Even accessing basic files such as fonts is now made simple with Adobe Typekit, which gives the creative team access to thousands of fonts without worrying about licensing issues.
This allows the team to work with flexibility, anywhere they are. Wild’s art directors work remotely from time to time, and are occasionally unavailable to execute client requests when they are off-site at a photo or video shoot. In such cases, their colleagues would have to stand in and work at the art director’s workstation on urgent deliverables, and often have to spend some time locating the required source files.
Adobe Creative Cloud for teams now renders that unnecessary with art directors easily accessing their files using Adobe Creative Cloud Libraries wherever they are, and even having the option to work from home. Wild is now empowered to streamline internal processes, deliver without delay, and better meet client expectations.