Marketing suffers from a crisis of credibility. Executives often feel that marketing exists solely to support sales...or that marketing is an “arts and crafts” function, throwing parties and churning out brightly-coloured brochures.
But this is all starting to change.
Thanks to robust new reporting and metrics capabilities, marketers can now confidently track and report on programme performance — and confidently answer questions from the C-suite.
To get the metrics that matter most, download The Essential 8 Marketing Reports. Inside you'll find:
- The key high level metrics to track as you run reports
- When to examine programmes over time
- Our 8 most essential reports, from top-funnel lead analysis to complex opportunity influence