The ‘content is king' mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalised content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.
Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.
- How a ‘content strategy' differs from a ‘content plan' (and why you need both)
- What foundational elements to include in your content strategy
- Why content teams need to lean into messaging and campaign strategies