Read our guide Experience Essentials: Data to discover your next step for using data to improve customer experience success. Download the guide ›
All marketers face the challenge of truly understanding their customers — what they want, when they want it and how. You need to know how individual customers interact with your brand — across channels — but data is often in silos, so piecing it together is nearly impossible. And even once you’ve compiled customer information, identifying actionable insights from multichannel data can be overwhelming.
Learn more about Customer intelligence ›
"All our backend digital analytics are done using Adobe products. It’s really the foundation for all that we do in the digital space. Ultimately, we know that each fan has their own individual journey, so we’ve customised our content around those different segments and how they engage with the sport."
Travis Trembath, Vice President of Fan Engagement, PGA TOUR