Archistar achieved all this despite having only three marketers in their team.
“Ultimately, Marketo has allowed a small startup like Archistar to operate as strongly as a fully established company with over 100 staff. With a small team of 3 marketers, we are able to create output as much as a team double our size,” says Neil.
By maintaining a small team of marketers and keeping them from doing menial and repetitive work, the company was able to save around $100k in staff costs every year.
Adobe Marketo Engage ticked every checkbox that Archistar wanted in a platform. For Neil, Marketo was able to deliver what he wanted in a martech system:
- Create and cloneable, targeted campaigns
- Integrate with the full martech stack
- Get a better view of the customer
- Nurture both prospective and current customers
- Get reporting that inspires future campaigns
Archistar is now setting its sights on a global expansion, and they are planning to continue using Adobe Marketo Engage and expand its role. As part of their preparations for their expansion plans, Archistar’s marketing team will continue to enrich their data and build stronger and better customer profiles in the Adobe Marketo Engage platform.