Reaching property buyers worldwide
When looking for homes and commercial properties across Australia and Asia, millions turn to realestate.com.au,
iproperty.com.my, and other market-leading real estate portals managed by REA Group. From its humble beginnings in a garage in 1995, REA Group is now a public listed company that has grown into a multinational digital property specialist that helps change the way the world experiences property.
REA Group is expanding its business in two major ways. First, the company has a growing international presence, particularly in the booming Asian real estate market. Second, the company is diversifying revenue streams with new lines of business, such as home loans and financial services, and lifestyle guidance.
“Real estate is always a competitive field, and if we want to stay ahead, we need to continue providing seamless customer services even as our company grows,” says Norm Duce, Executive Manager of Business Services at REA Group. “With new lines of business such as financial services, the amount of administrative work that we’ll be taking on will grow exponentially. We need to make life easier for our internal staff so that they have more time to give customers personal attention.”
One of the first areas that REA Group identified for improvement was the sales contract process. Sales contracts include subscriptions and depth listings for real estate agents, as well as display advertising for advertisers. For many agents and advertising customers, signing the contract is one of the first major interactions with REA Group. Reducing the processing time for these sales contracts would allow REA Group to push listings and advertisements onto the site much faster, but it also provides a good first impression for customers through the fast and easy onboarding experience.
REA Group decided to transform the manual, paper-based contract process with modern and convenient electronic signatures. The company chose to deploy Adobe Sign, an Adobe Document Cloud solution, to integrate with proprietary and third-party systems for smooth e-signatures. “We chose Adobe Sign because we have great respect for the Adobe brand and Adobe Sign is a leader in the electronic signature space,” says Duce. “Adobe made it very easy for us to get set up and start using electronic signatures right away.”