Adobe Experience Manager Sites Features
Create and scale content with agentic authoring, built for people and AI.
Let any team create, update, and scale experiences with agentic capabilities that work wherever they do. The result is experiences that are consistent, governed, and ready for both the people who read it and the AI that increasingly discovers and recommends your brand.
Agentic experience creation
Adobe Experience Manager Sites brings agentic AI to experience creation. The set of capabilities that plan, create, optimize, and govern content is available across every surface your teams work in — whether it’s Experience Manager’s own agentic authoring surface, Adobe CX Enterprise Coworker, or other third-party AI assistants. The same governed brand and product context powers every space, so the content produced is on-brand and consistent no matter where the work starts.
- Create and update experiences. From updating a single page or form to generating production-ready pages from a brief or a Figma design, agentic authoring reduces time-to-market, so teams focus on creativity, not coordination.
- Modernize and migrate. Migrate entire sites into structured, cloud-ready formats in one step — turning legacy content into well-structured experiences that are easier for both people and AI to read and represent accurately.
- Find and reuse content. Interpret intent and search across Experience Manager for the most relevant, approved content, surfacing the right assets for the right moment and reducing duplicate work.
- Optimize and personalize. Adapt copy, images, and video for each channel and audience — with on-brand prompt templates and audience context built in — to improve engagement and conversion across the experience lifecycle.
- Stay on brand and compliant. Automatically manage permissions, flag expired assets, and keep every piece of content on-brand and legally compliant — ensuring consistency that builds trust with people and AI alike, without slowing teams down.
Independent authoring
Agentic authoring gives your team more ways to create and more freedom to work independently — without losing the oversight that keeps content safe to publish. Marketers can build and adjust experiences on their own, developers spend less time on routine content requests, and every result still passes through the review and control your team relies on.
- Work in natural language. A conversational AI assistant provides guidance, completes tasks, and troubleshoots — so anyone can direct the work, not just specialists.
- Keep people in control. Human review and approval are built into agentic workflows, giving marketers confidence and control over everything that goes live.
- Rely less on development teams. Agentic workflows let marketers author and adjust experiences in the mode that works best for them, reducing how often teams need to loop in developers to make simple changes or push something live.
Universal Editor
Make real-time changes with a visual editor that enables you to work directly within the preview experience.
- In-context editing. Edit content blocks in a live copy environment and move components around to achieve precisely what you want for copy and design.
- Layout. Easily add, delete, and reorder components using the visual component rail.
Multisite management
Control all your mobile and web properties from a single platform while maintaining consistency and brand identity across all sites, including regional and language-specific sites.
- Content reuse. Use the structure and content of an existing site to quickly create a new site with the live copy functionality. Any changes to the master site are easily synchronized, reducing manual effort needed to update.
- Localized control. Let regional teams edit and update content to ensure it’s relevant to local communities, while providing governance and guardrails to maintain consistent branding.
Translation integration
Easily translate content for your audiences across regions using automated copy, image, and metadata translation tools.
- Translation connector. Automate the translation of copy and image metadata by linking Experience Manager Sites with Adobe Exchange translation vendors to streamline author collaboration and editing.
- Expert and machine translation. Send content offline to translation professionals and easily import results, or use machine translation for automatic outputs.
- Translation project management. Sort projects by due dates, active tasks, or individual team member activity to instantly understand project status.
Learn how to use content creation features.
Find what you need in Experience League, our vast collection of how-to content — including documentation, tutorials, and user guides.
Learn more | Learn more how to use content creation features
