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CHEAT SHEET

11 Marketing Attribution Models

About the Cheat Sheet

Attribution isn't one-size-fits-all. You have to find the best fit for your company. Learn about single and multi-touch attribution models, as well as the pros and cons of each.

Download this cheat sheet to determine which attribution model will work best for your team.

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Marketing attribution models for your campaign
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CardDescription
Marketing attribution isn't one-size-fits-all. These 11 models show how to apply single and multi-touch attribution for the win.
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2021-12-23
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caas:region/north-america, adobe-com-enterprise:topic/marketing-automation, caas:products/marketo-engage-bizible, caas:content-type/article