11 Marketing Attribution Models

About the Cheat Sheet

Attribution isn't one-size-fits-all. You have to find the best fit for your company. Learn about single and multi-touch attribution models, as well as the pros and cons of each.

Download this cheat sheet to determine which attribution model will work best for your team.

Marketo Configurator Monday, December 4, 2023 at 16:54

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Marketing attribution models for your campaign

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Marketing attribution isn't one-size-fits-all. These 11 models show how to apply single and multi-touch attribution for the win.

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2021-12-23

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