Create a Winning ABM Strategy Using Marketo Engage

Account-based marketing has proven year after year that it’s no marketing fad. Rather, ABM is now considered one of the most valuable ways to win the best accounts for your business. But like any marketing initiative, the critical first step in implementing ABM is having a carefully planned strategy in place.

In this cheat sheet, you’ll learn:

• How to map your strategy to the goals of your business
• How to approach different personas and buying groups
• How to align your ABM with your Marketo Engage instance