No Lead Left Behind: How to Get Started with Lifecycle Management

About the Article

Priority tends to fall on scoring and prioritizing leads that successfully make it through to sales, but what about all the “lost” leads that become nothing more than missed opportunities? Lead lifecycle management is the key to minimizing drop off, recovering lost leads, and turning more leads into sales.

This cheat sheet provides a quick overview of how lead lifecycle management works, as well as resources for getting started.