The shop never stops: Consumer preferences report
How consumer habits changed in 2020 and which ones are here to stay
In 2020, ecommerce trends accelerated and shopper habits drastically changed. But which changes are temporary and which are here to stay?
Adobe Commerce, powered by Magento, commissioned a survey spanning 13 countries across Europe, the Middle East, and Africa. Over half (54%) of shoppers say they’ve changed their online shopping expectations in the last year. For ecommerce merchants, having a standout customer experience throughout the entire customer journey has never been more crucial to success.
Find out more in the report, including following:
- Which ecommerce shopping trends were accelerated in 2020
- Specific features that make consumers more likely to buy
- Insights into frequent vs. infrequent online shoppers and their preferences