All About the Pricing and Buying of Digital Ads

About the eBook

Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the pricing structures are often based on a bidding ad auction or performance advertising model. On the flip side, buying is the actual act of going into a platform and placing your bids. How you purchase your ads can affect the price you pay for them and the amount of work that you, personally, have to do.

Download this ebook to learn about the different types of pricing structures, and the advantages and disadvantages of buying them manually or programmatically:

• Manual bidding
• Automatic bidding
• Cost per click (CPC)
• Cost per thousand (CPM)
• Dynamic cost per thousand (dCPM)
• Cost per lead (CPL)
• Cost per acquisition (CPA)