One-third of B2B buyers use marketplaces to purchase at least 50% of their business products and services. Mega-marketplaces like Amazon Business and Alibaba paved the way, but now, businesses of all sizes can quickly go from having no digital presence to running a full-featured, customer-friendly marketplace.
In Get Started with B2B Ecommerce Marketplaces, Adobe and Mirakl will share:
- Why now is the time for B2B companies to explore operating and owning their own marketplace.
- What benefits a B2B marketplace delivers, like increased customer satisfaction and engagement, faster growth, and higher revenues.
- How B2B firms with different business models can use a marketplace to grow their business.
- What type of marketplace is best for your organization.