How to Design Your Emails

About the eBook

Congratulations! You’ve gotten your subscribers to open your emails. Now, what do they see? It's important to think about how your content reads, but also about what it looks like. While it’s true that beauty is in the eye of the beholder, this guide contains best practices for designing attractive, dynamic emails.

Creating email campaigns is a breeze with Marketo Engage. Our visual editor and fully responsive templates make creating emails that look great on any device simple.

Download this book to learn about:

• Email dimensions and size
• Scalable and responsive design
• Images, "alt" tags, and animated GIFs
• Design for mobile email
• Testing your email design