How to Find the 'Just Right' Marketing Automation Solution

About the eBook

Take a page from a classic fairy tale to choose the best solution to meet your needs

Faced with the prospect of choosing the right marketing automation platform for your business can feel challenging. You don’t want a system so complex that you need to rely on your IT team to get a campaign out the door. On the other hand, a platform that’s simple to use but lacks key capabilities only leads to frustration and lukewarm results. What you need is that ‘just right’ solution. Something that blends ease of use with the capabilities needed to satisfy your most pressing use cases, so you can execute your marketing campaigns as effectively and efficiently as possible—now and well into the future. Download this guide to help think through a variety of scenarios, including:

• Watching out for platforms that may appear all-powerful on the surface, but are plagued by an overly complex user experience
• Avoiding falling for solutions that preach ease of use but don't deliver the flexibility and power needed to support your short-term and long-term marketing goals
• Stories from customers that have found success with the robust tools and clear ROI delivered by Marketo Engage

Set yourself up for success with a little guidance on choosing the 'just right' marketing automation platform for you.